Top 5 Social Apps on Android in Kenya Q4 2022

In Q4 2022, the top 5 social apps on the Android platform in Kenya showcased varied performance trends in terms of downloads, revenue, and active users. This data, sourced from Sensor Tower, offers valuable insights into the app landscape in the region.

TikTok Lite - Save Data experienced fluctuating weekly downloads, starting strong with 273K in late September and dipping to 108K by late November. However, it bounced back to 228K by the end of December. The app's weekly active users mirrored this trend, peaking at 2.6M in mid-December from an initial 2.1M in late September.

Save Status - Video Downloader saw significant variations in weekly downloads, with a notable spike to 262K at the end of October, followed by a steady decline to 27K in early December, and then a rise to 48K by the end of the month. Active users peaked at 687K in early November and maintained a steady presence around 400K towards the end of the quarter.

TikTok displayed consistent weekly revenue, hovering around $6K, with a peak of $7.2K in the final week of December. Weekly downloads varied, starting at 75K in late September, dipping mid-quarter, and then climbing to 110K by the end of December. Active users showed a gradual increase from 1.2M to 1.3M throughout the quarter.

Facebook Lite maintained a steady download rate, beginning at 65K and ending at 65K in December, with minor fluctuations in between. Active users remained relatively stable, with a slight peak of 2.7M in early November and consistent engagement around 2.6M by the end of December.

Instagram saw a gradual increase in weekly revenue, peaking at $56 in late October. Downloads showed a steady rise from 27K in late September to 67K by the end of December. Active users increased from 1.8M to 2M over the quarter, indicating growing engagement.

For more detailed insights and data trends, visit Sensor Tower.